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Selected Works

Projects, in depth.

A closer look at the work behind the headline — the context, the constraints, and how each project came together. Drag your own screenshots onto any slot to bring them to life.

01 — AI
Recent

Denodo Brand Assistant

My recent step into designing with AI — turning a static brand guide into something you can simply talk to.

Context

Brand guidelines are long documents, and the right answer is usually buried somewhere in a PDF — so teams apply the identity inconsistently.

Challenge

Make the right brand answer instantly accessible to anyone — designer or not — at the moment they need it.

Process

Trained an AI assistant on the brand guidelines, then designed the conversation and the surface around it so asking feels natural and the answers stay on-brand.

Outcome

Self-serve brand answers — and a working proof of how AI fits into a real design workflow.

Impact · first 90 days
Mar — Jun 2026
79%↑ 23%
Engagement rate — interactions that go beyond a single message
Resolved
The leading conversation outcome — resolution rates surged over the period
~0
Escalations to a human — the assistant answers on its own
Self-serve
Brand answers on demand, without pulling in the design team

The signal that matters is quality over volume: engagement climbed even as casual traffic fell, with most conversations resolved and almost none escalated — proof the assistant gives people the right brand answer at the moment they need it.

02 — Corporate Site
2007 — Present

Denodo Corporate Site

Denodo's flagship web presence — designed, built and maintained end to end for over fifteen years. The surface every campaign, product launch and global event points back to.

Context

denodo.com is where enterprise buyers first meet a complex data-management product. It also anchors every marketing campaign and global event, so it has to work as both a brand statement and a flexible publishing platform.

Challenge

Translate dense, technical capability into clear, confident pages — and hold one coherent identity across a sprawling set of microsites and landing pages built by different teams over many years.

Process

Set the art direction and component vocabulary, designed reusable page systems and templates, then built the front-end in HTML/CSS and Bootstrap and integrated it with Drupal — so marketing can publish new pages on-brand without design rework.

Outcome

A coherent, durable site that scales to new products and campaigns and remains the backbone of Denodo's presence on the web.

03 — Community
Denodo

Denodo Community

The home developers turn to when they're learning and certifying on the platform — tutorials, knowledge base and certification paths in one place.

Context

Developers live in tutorials, KB articles and certification paths. The body of content kept growing, and finding the right next step was getting harder.

Challenge

Make a large, technical content base navigable without flattening the documentation-first utility developers rely on.

Process

Reworked the information architecture and navigation, then designed templates that align the community with the corporate brand while keeping density and scannability intact.

Outcome

A clearer path that carries a developer from their first tutorial through to certification.

04 — Product
Denodo

Denodo Platform

The product itself — where architects and developers do the real work of connecting and modelling data across the enterprise.

Context

The platform exposes deep, powerful capabilities to a technical, demanding audience. Every screen has to earn its place in a daily workflow.

Challenge

Keep the interface learnable and consistent without hiding the depth that power users need to do serious work.

Process

Designed flows, patterns and components in close partnership with engineering and product, iterating against real technical constraints rather than around them.

Outcome

A more consistent, learnable interface across the platform's surfaces.

Also

More from twenty years of practice.

Denodo · Events

Global Event Graphics

Booth and trade-show graphics for AWS re:Invent, Gartner D&A Summit and MWC — large-format systems that travel.

Denodo · Print

Corporate Documentation

A consistent system for white papers, datasheets, solution briefs and annual reports.

Denodo · Marketing

Inbound & Email Campaigns

eBooks, infographics, banners and ads, produced and orchestrated through Marketo.

Silman 97 · 2006

"Madrid tu Mundo"

Graphics and interactive media for an itinerant exhibition for the Comunidad de Madrid.

Andar Quatro · 2005

Encontros de Arquitectura

A complete design system for the IV Encontros Internacionais de Arquitectura.

RENI S.L. · 2003

RENI Corporate Identity

Corporate identity design — logo creation and application across stationery, uniforms, and workwear, plus press advertising.

Personal projects & proposals

Things I explore on my own terms.

Self-initiated work, experiments and concepts.

Founder & Designer 2025

LazyFlip

A mobile app to sell what you don't use in two minutes — no friction. My own product, from the idea and brand through the interface and front-end.

Snap a photo, let it do the work, and your listing is live. A personal project where I own the whole stack — product thinking, UX/UI, identity and build.

Visit lazyflip.com → Product Mobile UX/UI Branding
Product · Social impact
2025

MiCausa

A platform that connects generosity with real change — discover verified NGOs and maximise the impact of your donations, with tax benefits built in.

Visit site → Product Web
Proposal
2025

Denodo Platform Design System

A self-initiated proposal for a unified design system for the Denodo Platform — tokens, components and patterns to make the product more consistent and faster to build.

Design systems Product UI
Product · Civic tech
2025

WallyJab

A public system to monitor wild boar across Spain — report and visualise sightings, accidents and African swine fever alerts in real time, on a live map.

Visit site → Product Data viz